Editorials Research

I have been researching different editorials through the internet to find ones that inspire me so I can reflect on them to direct me in the right direction.

The Rumpus Room

This first editorial is based on the company called The Rumpus Room which is a luxury bar in London. They have used their editorial to promote their bar.

   In my opinion this editorial is really strong, it is very descriptive and has very good use of images throughout. The way they have used the letter 'R' as a focus point has turned out very successful. The use of Photoshop within this editorial also looks very sharp and neat. The picture of the girl in the top left hand corner looks quite funky which is good, they have clearly used Photoshop to duplicate the layer and changed the opacity to a lower number.
The use of colour in this editorial also looks very good, there is not much colour as majority is in black and white but looks effective. It is very good how they have used just a splash of colour in the big letter. This really promotes the letter 'R' which is clearly important as the title of the bar begins with the letter 'R'.




AFA


This editorial has been made as inspiring poster designs from a Austrian Agency Studio for the company AFA.

This editorial is really inspiring as its really different and quirky.  The image in the background is very plain and colourless which is good because it doesn't distract the reader from the text on the editorial; however they could of tried using an image which is bit more exciting and approachable. The use of text is very thought out and successful. I love how each bit of text is all laid out in a different unique way, some of the text is straight, diagonal and even horizontally. I really like the fact the block of words all start in a mid sentence for example one starts with 'But ...' and the other starts with ' And ...'.  I think the colours of text is good, the only improvement they could make is trying to change to black text when its on the model as its difficult to read.



UNIF Catalogue


This is an editorial for the magazine UNIF.


























I think this is one of the most unique and inspiring editorials, it has such a young and quirky feel about it. In my opinion this editorial portrays quite a serious message for the readers and this piece has really brought the message across. The use of photography is really strong, I like how the pose of models highlight the bone structure and places that have deep shadows. The fact the imagery is in greyscale is a good idea, this makes the text of the editorial the main focus point and its not distracting. The use of text is really strong as well, the font is very natural and not distracting. Underlining the text makes it highlight the importance of the quote.